Christie’s Makes Bid for Sneaker Market With Michael Jordan-Themed Auction

Stadium Good has collaborated with Christie’s for sale of Micheal Jordon shoes

Christie’s is collaborating with sneaker purveyor Stadium Goods for a rare sale of Michael Jordan’s game-worn shoes expected to fetch as much $550,000 in auction. Christie’s will auction off 11 lots of Jordan sneaker rarities beginning July 30. The top lot is expected to sell for between $350,000 to $550,000. “The Last Dance” documentary, has created renewed interest in Jordan collectibles.

“Original Air” featuring Michael Jordan game-worn kicks and other rare finds runs from July 30 to August 13, as a collaboration between the auction house and Stadium Goods, deemed “Tiffany’s for sneakerheads.” A portion of the proceeds will be donated to the NAACP Legal Defense Fund.

As auction houses work to bring their business models online, they are zeroing in on items like sneakers—as well as jewelry, watches, and other collectibles—that appeal to a plugged-in audience and may not require in-person viewing.  To date, Sotheby’s has cornered the sneaker-high-end-auction-house overlap, holding a sale of Jordon’s shoes after its successful sale of the rare Nike “Moon Shoes,” which Stadium Goods helped source.

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